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Practical Prospecting
39. Sending Gifts to Prospects with Kris Rudeegraap
Aug 29, 2023
Kris Rudeegraap, CEO of Sendoso, discusses the do's and don'ts of gifting, lessons learned as a founder, building a recruiting strategy, creating new norms in the industry, and useful prospecting tools.
18:23
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Quick takeaways
- Adding additional touch points like handwritten notes, phone calls, and gifts can optimize the sales funnel and build relationships in software sales.
- In B2B sales, leveraging trigger-based gifting based on signals like job changes, promotions, and using softer CTAs associated with gifts can enhance prospecting success.
Deep dives
The Evolution of Email Cadences and the Importance of Adding Other Touch Points
Chris Rudigrap, CEO and co-founder of Sendoso, shares his experience in software sales and the need for email cadences to include additional touch points, such as handwritten notes, phone calls, and gifts. He emphasizes the importance of testing different touch points to optimize the sales funnel and highlights the efficacy of gifting and direct mail in building relationships.
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Discover
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