Practical Prospecting

39. Sending Gifts to Prospects with Kris Rudeegraap

Aug 29, 2023

Kris Rudeegraap, CEO of Sendoso, discusses the do's and don'ts of gifting, lessons learned as a founder, building a recruiting strategy, creating new norms in the industry, and useful prospecting tools.

18:23

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Episode guests

Kris Rudeegraap

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Episode notes

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Quick takeaways

Adding additional touch points like handwritten notes, phone calls, and gifts can optimize the sales funnel and build relationships in software sales.

In B2B sales, leveraging trigger-based gifting based on signals like job changes, promotions, and using softer CTAs associated with gifts can enhance prospecting success.

Deep dives

The Evolution of Email Cadences and the Importance of Adding Other Touch Points

Chris Rudigrap, CEO and co-founder of Sendoso, shares his experience in software sales and the need for email cadences to include additional touch points, such as handwritten notes, phone calls, and gifts. He emphasizes the importance of testing different touch points to optimize the sales funnel and highlights the efficacy of gifting and direct mail in building relationships.

Introduction

2min

Changes and Strategies in Using Gifting for Prospecting

2min

The Importance of Trigger-Based Prospecting and Lessons in Building a Company

4min

Receptiveness of the Market to Gifting and the Role of Sundoso's Platform

2min

The Importance of Gifting in Sales

7min

Kris Rudeegraap is the Founder and CEO of Sendoso, the leading Sending Platform, which helps companies stand out by giving them new ways to engage with customers throughout the buyer’s journey. By integrating digital and physical sending strategies, companies can increase the effectiveness of their existing go-to-market programs and improve their relationships with customers.

Timestamps:

[0:01] Intro

[2:45] The do’s and don’ts of gifting

[4:35] Lessons learned being a founder of a company

[6:06] Why founders should build a recruiting strategy from day one

[9:33] Creating new norms in an industry

[11:33] Some new top-of-funnel things Kris is trying in his company

[14:57] Some prospecting tools Kris is finding useful

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Practical Prospecting

39. Sending Gifts to Prospects with Kris Rudeegraap

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

The Evolution of Email Cadences and the Importance of Adding Other Touch Points

Effective Strategies for Gifting in B2B Sales

Lessons Learned in Building Sendoso and Key Considerations for Founders

Remember Everything You Learn from Podcasts