The Importance of Trigger-Based Prospecting and Lessons in Building a Company

Kris Rudeegraap is the Founder and CEO of Sendoso, the leading Sending Platform, which helps companies stand out by giving them new ways to engage with customers throughout the buyer’s journey. By integrating digital and physical sending strategies, companies can increase the effectiveness of their existing go-to-market programs and improve their relationships with customers.

Timestamps:

[0:01] Intro

[2:45] The do’s and don’ts of gifting

[4:35] Lessons learned being a founder of a company

[6:06] Why founders should build a recruiting strategy from day one

[9:33] Creating new norms in an industry

[11:33] Some new top-of-funnel things Kris is trying in his company

[14:57] Some prospecting tools Kris is finding useful

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