web3 with a16z crypto

On Finding Product Market Fit — and Meaning

Jun 25, 2024

Ben Rubin, entrepreneur behind Meerkat and Houseparty, discusses product market fit and creating company culture. Topics include user engagement strategies, CEO decision-making, crypto product strategies, building a strong company culture, regulatory considerations for tokens, and transitioning to new platforms.

01:05:51

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Episode guests

Ben Rubin

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Quick takeaways

Focus on creating engaging product funnels with minimal friction for maximum user engagement.

Emphasize the importance of envisioning user interactions to streamline the path to their 'aha moment'.

Strive for strong internal alignment while remaining adaptable in product strategy shifts for success.

Deep dives

Building Successful Apps from Breakout Moments

Serial entrepreneur Ben Rubin discusses his journey from creating viral apps like Meerkat and Houseparty to his current project with Hear Not Their Labs. He emphasizes the importance of finding product-market fit while reflecting on the cultural aspects of company building.

Intro

3min

Building Meaningful Conversations and User Engagement in Product Design

31min

Emphasizing Intuition and Present Desires Over Future Concerns for CEOs and Founders

2min

Go to Market Strategy for Crypto Products

6min

Building a Company: Learning from Failure and Embracing Change

18min

Exploring Regulatory Strategies and Legal Considerations for Community-Run Entities and Token Creation

3min

Navigating Communication with Lawyers and Setting Boundaries

2min

Exploring Use Cases and Transitioning to a New Platform

2min

with @jasonrosenthal @benrbn

Welcome to web3 with a16z, a show about building the next generation of the internet.

Our featured guest today is serial entrepreneur Ben Rubin, who previously built the viral livestreaming app Meerkat, and then the group video chat app Houseparty — acquired by Epic Games in 2019 — and who is now CEO and cofounder of Here Not There Labs, which is building a decentralized messaging protocol.

Rubin spoke with Jason Rosenthal, head of a16z crypto's CSX startup accelerator program, about paths to product market fit, given his journey in building breakout apps; they also discuss his unique perspective on creating company culture and more.

This conversation first took place at our recent CSX program, which just concluded in London. (Watch the video interview on Youtube here.)

As a reminder, none of the content should be taken as investment, business, legal, or tax advice; please see a16z.com/disclosures for more important information, including a link to a list of our investments.

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web3 with a16z crypto

On Finding Product Market Fit — and Meaning

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Building Successful Apps from Breakout Moments

Creating Meaningful Product Market Fit

Importance of Building Clear Product Funnels

Prioritizing User Experience and Engagement

Balancing Product Direction and Flexibility

Remember Everything You Learn from Podcasts