web3 with a16z crypto On Finding Product Market Fit — and Meaning
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Jun 25, 2024 Ben Rubin, entrepreneur behind Meerkat and Houseparty, discusses product market fit and creating company culture. Topics include user engagement strategies, CEO decision-making, crypto product strategies, building a strong company culture, regulatory considerations for tokens, and transitioning to new platforms.
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Dinner Table Conversation
- Envision the dinner table conversation where someone describes their positive product experience.
- Map the user funnel to facilitate that "aha" moment.
Minimize Clicks, Maximize Defaults
- Minimize clicks to the core value proposition; users have little patience for friction.
- Prioritize defaults over options for a smoother user experience.
Meerkat's Rise and Fall
- Meerkat, a live-streaming app, gained rapid popularity with celebrities like Madonna using it.
- However, Twitter, threatened by Meerkat's success, revoked API access, effectively killing the app.