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On Finding Product Market Fit — and Meaning

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CHAPTER

Emphasizing Intuition and Present Desires Over Future Concerns for CEOs and Founders

This chapter discusses the importance for CEOs and founders to prioritize intuition and present desires in decision-making, rather than fixating on uncertain future outcomes. Building a strong relationship with intuition and focusing on what feels exciting and meaningful in the present is emphasized as a key aspect of effective decision-making.

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