Nerd Marketing
We Just Bought a Company
Mar 3, 2018
Discussion on buying AutoAnything, an extensive car accessories company, and the lessons learned from the deal. Exploration of the recent acquisition of a dropship retailer, highlighting growth potential and strategy. Advantages of being an independent entity, including innovative e-commerce strategies and faster decision-making process. Talk on entrepreneurship at any wealth level and recent equity exposure.
11:55
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Quick takeaways
- The acquisition of AutoAnything.com from AutoZone presented a significant growth opportunity due to its large customer base, extensive product catalog, and high online traffic.
- After the initial optimization phase, the plan for AutoAnything.com involves launching private label brands, entering new product categories, and implementing personalization strategies to drive business growth and profitability.
Deep dives
Acquisition of AutoAnything.com
The podcast episode discusses the acquisition of AutoAnything.com by the speaker and his team. AutoAnything.com is a car accessories retailer with a large product catalog and a significant customer base. The acquisition was made from AutoZone, a brick and mortar retailer, in a divestiture deal. The speaker highlights the potential of the business, citing its scale, four million email subscribers, and high website traffic. The initial strategy mentioned is to play defense by optimizing the business, paid advertising, SEO, and implementing lifecycle marketing strategies.
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