In this episode, Ryan talks with social media expert Katie Brinkley about effective strategies for using social media to grow your video business. Katie shares insights on the importance of intentional content creation, the value of community building, and the benefits of diversifying content types to align with various platforms and audience preferences.

Key Takeaways

• Discover how intentional content creation can significantly boost your social media presence.
• Learn the importance of community building and how it can reduce the need for frequent posting.
• Understand the value of diversifying content types to cater to different platform algorithms and audience preferences.

About Katie Brinkey

Katie Brinkley has been leveraging social media to grow audiences and income for over 19 years. Since the time of MySpace, she's helped her clients build a strategy to attract the right followers and generate consistent inbound leads in as little as an hour a week.

From building corporate-level growth strategies for AT&T and DirecTV to implementing done-for-you social media for entrepreneurs, tech startups, and consultants, Katie has been at the forefront of the changes in how buyers engage on social media. Utilizing her platform-agnostic strategies, Katie's clients have been able to see bottom-line results at every stage of the sales process.

Katie's history of radio journalism mixed with her social aptitude allows her to bring a unique insight and leverage her client stories to the forefront of their social strategy.

In This Episode

• [00:00] Welcome to the show!
• [03:22] Meet Katie Brinkley
• [04:15] The Social Shift
• [09:43] Knowing your audience
• [17:39] Getting started
• [25:52] Building the audience that you want
• [31:29] Take back your time
• [34:38] The 4 post strategy
• [43:52] Connect with Katie
• [45:00] Outro

Quotes

"Social media wasn't intended for overwhelming content creation. Being more intentional with our time and content leads to building a stronger community around our businesses and brands.”

"Consistency is key. Whether you post every day or four times a week, success comes from showing up.”

"This is an excellent opportunity to share your story, client testimonials, and showcase some of your best work. Tailor your messaging based on who your audience is.”

"It's crucial to create content in the way that the platform and your audience prefer. Not everyone consumes only video content, so diversifying your content type is essential.”

Guest Links

Follow Katie Brinkley on Instagram | Facebook

The Social Shift, by Katie Brinkley

Links

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week"

Join the Grow Your Video Business Facebook Group 

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

Check out the full show notes