Content and Conversation: Organic Growth Insights from Siege Media How TrustRadius Built $2M/mo in B2B Traffic Value
Jul 27, 2022
45:57
Show Notes:
- 00:10: Welcome, Mark Barrera, Vice President of Audience and Review Generation at TrustRadius
- 00:44: How do you use SEO data to impact decisions at TrustRadius?
- 3:36: The impact of review generation on SEO
- 5:23: Duplicate content and how to create different experiences
- 9:39: Mark’s ideal SEO department
- 11:37: Measuring reviews, metrics vs. competitors
- 13:01: The typical SEO at TrustRadius
- 16:59: Tracking history — research boards and what they do
- 20:11: How is TrustRadius monetizing?
- 31:17: What performance tests work and which ones don’t
- 37:08: How Google algorithm updates affect decisions for TrustRadius
- 38:33: Mark’s view on link building, outreach
- 41:01: What’s new for TrustRadius?
Show Links:
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