The Duct Tape Marketing Podcast 10 Questions That Reveal the Truth About a Marketing Partner
10 snips
Nov 19, 2025 Choosing the right marketing partner is crucial for business success. Discover the 10 essential questions to ask before hiring an agency. Learn about data ownership and why it matters. Understand how to evaluate success accurately by measuring leads and conversions, not just vanity metrics. Find out how to ensure tactics align with a solid strategy. Explore the importance of knowing who does the daily work and how to review sample reports. Plus, insights on AI use and the need for effective collaboration with your team.
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Own Your Accounts And Data
- Insist you own all accounts and data the agency creates for you.
- Refuse vendors who lock assets or claim ownership of your website, ad accounts, or analytics.
Measure Business Outcomes Not Vanity Metrics
- Define success by leads, conversions, and revenue rather than vanity metrics.
- Require the agency to translate metrics into business outcomes and review them regularly.
Strategy Before Tactics
- Strategy must sit above tactics; tactics alone are not strategy.
- Demand a framework that explains why each tactic is chosen within a larger plan.