We Are For Good Podcast - The Podcast for Nonprofits 645. Fundraising That Lasts: 8 Practical Strategies for Retention, Revenue, and Campaigns - Tesha McCord Poe
Meet Tesha McCord Poe 🤝, the CEO + Founder of Joy-Raising. The fundraising trailblazer and the visionary behind Joy Raising. Tesha generously shares her authentic journey into fundraising—full of lessons learned and real-world wisdom. She offers practical, proven strategies to keep your donors connected and engaged, even when the going gets tough.
You’ll discover how to cultivate deep trust with your supporters, launch a capital campaign that truly resonates, and get innovative with grassroots fundraising efforts. Tesha also invites us into the heartfelt side of giving and receiving generosity, reminding us that kindness is at the core of it all.
Tune in if you’re ready to be inspired and walk away with actionable tools to elevate your fundraising, this conversation is made for you 🎧.
Episode Highlights:
- Tesha’s fundraising journey and early influences (01:49)
- Tesha’s core principles: earning the right to ask + only asking for true needs (04:22)
- How fundraisers can boost donor retention during uncertain times (06:32)
- Building trust through authenticity and mission alignment (10:59)
- Advice for hesitant leaders: board support + relationship focus (11:54)
- Laying the groundwork for a successful capital campaign (15:24)
- Inspiring belief in intangible or future projects (22:06)
- Grassroots fundraising tips for small nonprofits (24:46)
- Tesha’s One Good Thing: “That there's always a choice around being kind.” (35:52)
Episode Shownotes: www.weareforgood.com/episode/645
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