Tiny Marketing: Marketing and Sales Systems for Independent Consultants Ep: 125: How to Kick Shiny Object Syndrome Out of Your Marketing | Guest Expert Caroline Crawford
This episode explores the importance of anchor content and how to achieve consistent marketing without feeling overwhelmed. The discussion includes strategies for avoiding shiny object syndrome, simplifying marketing efforts, and finding joy in content creation.
• Understanding anchor content as a marketing strategy
• The impact of shiny object syndrome on marketing efforts
• Simplifying content efforts by focusing on strengths
• Establishing a cadence for consistent output
• The value of conducting regular marketing audits
• Encouragement to embrace boring marketing for effective results
• Taking time to identify what resonates personally in marketing
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