TCC Podcast #119: Knowing When to Jump with Jonnie Williams

Copywriter Jonnie Williams joins us for the 119th episode of The Copywriter Club Podcast. Kira met Jonnie at Copy Chief Live and they hit it off. We continued their conversation from the conference on the podcast and asked Jonnie about her work. Here's a taste of what she shared: •  How she survived a bad situation and launched a solo career •  The first gigs she landed and what she did to get her business off the ground •  The crazy stuff that happened at the job she left—really crazy •  How to deal with a toxic work environment •  How her business has evolved recently and the work she does •  When to jump at a new opportunity and how to know if it’s right •  Her approach to retainers and how she makes it work •  How Jonnie stays creative — the non-copy stuff she does •  How a move to tornado alley has created stress and anxiety for her •  Creating a personal network while living in a small town •  What’s working (and what’s not) when it comes to creating funnels To get this one in your ear holes, click the play button below. You can also download it to your favorite podcast app, or scroll down for a full transcript.   The people and stuff we mentioned on the show: Ry Schwartz The Copywriter Accelerator Copy School JustSellHomes Copy Chief Live The Copywriter Underground Start.me AirStory Justin Blackman Jonnie's website (and bonus for listeners) Kira’s website Rob’s website The Copywriter Club Facebook Group Intro: Content (for now) Outro: Gravity   Full Transcript: Rob:   This podcast is sponsored by The Copywriter Underground. Kira:   It's our new membership designed for you to help you attract more clients and hit 10k a month consistently. Rob:   For more information or to sign up, go to thecopywriterunderground.com. What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That's what Kira and I do every week at The Copywriter Club Podcast. Kira:   You're invited to join the club for episode 119 as we chat with copywriter Jonnie Williams about how her business has evolved over time, what she's done to uplevel her career, giving up on projects that don't work, and writing conversion oriented content for the personal development space. So, welcome Jonnie, it's great to have you here. Rob:   Hi Jonnie. Kira:   As a copywriter I've worked with on many projects, I told you so many times I think you're so talented and we actually got to hang out last week at Copy Chief Live, which was a lot of fun. Jonnie:          Yeah. Hello Rob and Kira, I am so thrilled to be on the podcast. It's kind of crazy because this is really full circle for me, I started out writing for podcasts and I listened to your podcast for so long and here I am, so it's an honor to be here and Kira, loved being able to hang out with you and this is a lot more comfortable for me now that we've met face to face, and thank you for the kind words. Rob:   If there's any discomfort, it's because we haven't met face to face Jonnie, so I'm …… but just carry on, yeah, just carry on without me, it'll be fun. Jonnie:          I know you Rob, you're, everyone's homie and you have the best gifts ever. Rob:   Thank you. Kira:   He's making me feel uncomfortable, so that's just normal. Rob:   There you go, that would not be unusual. Kira:   Jonnie, let's just start with your story. How did you end up as a copywriter? Jonnie:          Over the course of, I'd say probably the last eight years, I worked in two extremely toxic environments and more recently I worked at a small family owned business where I experienced and observed some pretty rotten situations and it was stuff that was kind of so horrific that it felt surreal. It was everything from sexual harassment to extreme verbal abuse and even to the violent death of a coworker ...