The Diary Of A CEO with Steven Bartlett A Billion dollar NIGHTMARE! The Disturbing Drama Behind The Scenes Of A Billion Dollar Beauty Business. The Ordinary - Nicola Kilner
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Jun 5, 2023 Nicola Kilner, CEO and co-founder of DECIEM and The Ordinary, shares her journey from corporate buyer to leading a billion-dollar beauty brand. She discusses the emotional challenges of losing a founder and managing a company during the pandemic. Nicola reflects on balancing motherhood with her CEO responsibilities, emphasizing a family-like culture at DECIEM. The podcast dives into the unique growth of The Ordinary and the significance of kindness and mental health in leadership, offering an insightful look into navigating personal and professional upheavals.
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Deciem's 10-Brand Strategy
- Deciem's unusual strategy of launching ten brands simultaneously had unexpected benefits.
- It allowed them to build a diverse ecosystem and experiment with different ideas, leading to the creation of The Ordinary.
Wear Every Hat
- Early-stage startups need versatile people willing to handle various tasks.
- Nicola Kilner emphasizes the importance of "wearing every hat" and being prepared to work on anything, from production lines to packing boxes.
The Ordinary's Rise
- The Ordinary's success stemmed from addressing the lack of transparency in the skincare industry.
- Inspired by pharmaceuticals, they focused on clear ingredient labeling and affordable pricing, which resonated with consumers.