Tad Hargrave - How To Date (And Market) Beautifully

19 snips

Mar 10, 2025

Tad Hargrave, an expert in ethical marketing and community building, dives into the surprising parallels between dating and marketing. He discusses how courting a potential partner can resemble effective marketing strategies, emphasizing authenticity and ethics. Tad explores emotional investments, including the fear of risk and the idea of sunk costs in relationships. He also addresses the impact of AI on marketing practices, advocating for genuine connections in a tech-driven world, and highlights the importance of clear desires in both dating and business.

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INSIGHT

Marketing's True Essence

Marketing is more than just selling; it's the marketplace's conversation.
Good marketing is ethical, effective, and beautiful, fostering genuine connections and adding value.

ADVICE

Gauge, Don't Sell

Drop the agenda of "getting the sale" in dating and focus on gauging compatibility.
Ask tough questions early on to determine if a relationship is a good fit.

ADVICE

Check In and Filter

Regularly check in with yourself during dates to assess your feelings and the other person's signals.
Prioritize dealbreakers and address them early on to avoid wasted time and heartbreak.

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Talking points: culture, marketing, relationships

I consider it an achievement to have Tad on the show. He's a soulful and wise person who can cut through the BS quickly—and do it kindly, no less. We sat down to discuss the parallels in ethically presenting your case in both the business and dating realms. You'll be surprised at how similar some aspects are!

(00:00:00) - How is dating an extension of marketing?

(00:13:24) - The meaning of “gauging” a potential partner, and what to look for

(00:19:57) - On sunk cost, grief, people pleasing, and our fear of risk

(00:27:17) - Is there a connection between fear of approach and polarization?

(00:34:43) - How is AI going to change how we market

(00:47:33) - What are the key implementations of ethical marketing?

Tad Hargrave is a hippy who developed a knack for marketing (and then learned to be a hippy again). Since 2001, he has been weaving together strands of ethical marketing, Waldorf School education, a history in the performing arts, local culture making, anti-globalization activism, an interest in his ancestral, traditional cultures, community building and supporting local economies into his work helping people create profitable businesses that are ethically grown while restoring the beauty of the marketplace.

Connect with Tad:

-Website: https://marketingforhippies.com/

-Instagram: https://www.instagram.com/marketingforhippies/

-Substack: https://tadhargrave.substack.com/

***

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