Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold Ask Us ANYTHING!! 🧪How to Convince Your Boss to TEST! ➕Got Pooped on by a Bird 💩 | Ep. 409
7 snips
Sep 10, 2025 Learn how to persuade your boss to embrace testing by framing it as an insurance policy against competition. Discover the concept of a 'laboratory environment' that eases the resistance to new strategies. Enjoy a funny tale about a bird dive-bombing during a shopping trip that leads to reflections on public etiquette, especially the art of returning shopping carts. Plus, get insights into using AI for competitive analysis that can convince executives of the need for innovation.
AI Snips
Chapters
Transcript
Episode notes
Create A 10% Testing Lab
- Create a 10% laboratory where you run ongoing experiments separate from your main program.
- Treat that 10% as an insurance policy to avoid being left behind by competitors.
Ongoing Tests Change Perception
- Testing fails internally when pitched as one-off, trivial changes that feel risky to leaders.
- Ongoing, labeled experimentation reduces perceived risk and changes internal culture toward innovation.
Frame Tests As Insurance
- Frame experiments as an insurance program so executives see testing as risk mitigation.
- Always present tests in monetary terms to highlight profit protection and cost avoidance.