#133: Lee Wright - The Vitamin Shoppe CEO Thrives in The Shoppe

Our coverage of the 2024 Vitamin Shoppe Brand Summit continues, following up with special guest Jocko Willink on episode #132.

To get a better background on what the Brand Summit is all about, and the direction of The Vitamin Shoppe itself, we went straight to the source — the CEO himself:

A Quick Discussion with Lee Wright, The Vitamin Shoppe CEO

Lee Wright, CEO of The Vitamin Shoppe, has very quickly gained a tremendous amount of respect both within the company and in the dietary supplement industry at large. Reason being, he leads from the front and practices what he preaches.

Prior to this podcast, Lee, who’s normally a modest and private man, gave a speech to the company detailing his own weight loss journey, and how The Vitamin Shoppe’s own products and employees have given him an edge.

There may not be another major retail CEO who’s visited more stores in such a short amount of time, and he’s been able to figure out what the stores really need. A big part of it is continued education and training.

https://blog.priceplow.com/podcast/lee-wright-vitamin-shoppe-133

Video: Lee Wright, The Vitamin Shoppe CEO

https://www.youtube.com/watch?v=Wggd5rRQevc

Detailed Show Notes

• (0:00) – Introductions
• (1:30) – The Vitamin Shoppe Brand Summit
• (2:30) – Lessons Learned from Lee’s Trips to Stores
• (6:15) – Is it Just “Widgets” in this Industry?
• (7:15) – Regulatory Concerns: Will Lee be Fighting in Washington DC?
• (9:00) – Learning the Brands and Getting into the Supplement Industry
• (12:00) – In-House Brand Development
• (14:00) – Closing out

Show Notes to be continued…

Where to Find Lee Wright and The Vitamin Shoppe

• LinkedIn: Lee Wright
• The Vitamin Shoppe Instagram: @VitaminShoppe

Thanks again to Lee for your valuable time, especially with all of the other employees in town. We’re looking forward to the next meeting.

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