In this episode Marie discusses the new “pros and cons” SERP annotations you may have seen. These are not produced by structured data! A new Google patent explains how n-grams, terms and phrases can be used to discover attributes about a product or entity and then show those right in the search results Links mentioned in this episode: https://www.mariehaynes.com/pros-cons-and-serp-annotations/ https://www.linkedin.com/pulse/google-proscons-rich-results-annotations-simone-de-palma/ https://towardsdatascience.com/understanding-word-n-grams-and-n-gram-probability-in-natural-language-processing-9d9eef0fa058 https://patents.google.com/patent/US20210406268A1/en https://cloud.google.com/natural-language https://searchengineland.com/micro-intents-seo-content-journey-mapping-386544 https://www.kopp-online-marketing.com/micro-intents https://developers.google.com/search/blog/2021/04/product-reviews-update Hire Marie and the MHC team: https://mariehaynes.com/contact/