In this episode, I chat with Morgan Zanotti, former President and Co-Founder of Primal Kitchen, about her incredible journey in the natural products industry. From launching Primal Kitchen to leading it through a $200M acquisition by Kraft Heinz, Morgan shares her insights into scaling a brand, overcoming challenges, and what it really takes to succeed in the competitive world of health and wellness.

We also dive into her latest project, Waay, a sparkling protein water that’s set to make waves in the market. Whether you're an entrepreneur, product enthusiast, or just curious about the industry, this episode has a wealth of knowledge to offer!

Key Topics Discussed:

- The journey from KeVita to Primal Kitchen

- Overcoming imposter syndrome and trusting your instincts  

- Scaling a brand on a budget and keeping teams lean  

- Why certain brands stand out in a crowded market

- Navigating FDA requirements and using proprietary ingredients 

- What it’s really like when big brands acquire you (and the myths behind it)

- The logistics of selling your company and what to expect

- Balancing entrepreneurship with motherhood

- Formulating new products and what’s next for Morgan

Sponsored By: 

• Be Well By Kelly Protein Powder & Essentials | Get $10 off your order with PODCAST10 at bewellbykelly.com
• AG1 | Get a FREE 1-year supply of Vitamin D3+K2 AND 5 free AG1 Travel Packs with your first subscription at drinkAG1.com/bewell
• Vuori | Get 20% off your first order of Vuori AND free shipping on orders over $75 at vuori.com/kelly

Timestamps: 

• 00:00:00 - Introduction 
• 00:01:05 - Graduating to primal kitchen 
• 00:05:06 - Overcoming imposter syndrome 
• 00:06:52 - Kevita & Primal Kitchen 
• 00:08:55 - Consumer experience
• 00:11:30 - Trusting your gut
• 00:14:12 - Keeping a team and business lean
• 00:19:04 - Brands that stand out 
• 00:21:56 - FDA requirements & propriety ingredients 
• 00:27:50 - Advice for entrepreneurs 
• 00:32:52 - Logistics of storing and moving product 
• 00:34:36 - Keeping with big companies 
• 00:37:55 - Myths About Being Bought by Big Brands 
• 00:45:04 - Selling your company 
• 00:46:06 - What’s next for Morgan 
• 00:47:48 - Formulating products 
• 00:50:02 - Achieving your goal
• 00:51:33 - Balancing career and motherhood 
• 00:56:50 - “If you dont schedule it, it wont happen”
• 00:58:49 - 2025 manifestations & social media

Check Out Morgan:

• Instagram 
• Drink Waay 

Check Out Kelly: 

• Instagram
• YouTube
• Facebook

Mentioned in this episode:

Be Well By Kelly Protein Powder & Essentials | Get $10 off your order with PODCAST10 at bewellbykelly.com.

Vuori | Get 20% off your first order of Vuori AND free shipping on orders over $75 at vuori.com/kelly.