#502 - DTC Retention Revelations with Tobi Chapman (Everboost)

Description: In today's episode, we dive deep into the world of DTC e-commerce with the founder of Everboost, Tobi Chapman. With a journey that began in copywriting and evolved into the intricate dance of email and SMS marketing, Tobi has become a beacon of knowledge in the retention marketing space. We'll decode the secrets behind getting customers to buy more, faster, and on repeat. From the tools that are revolutionizing DTC retention to the art of crafting post-purchase experiences, Tobi shares insights that are gold for any brand looking to scale.

We'll also tackle the myths and misconceptions surrounding email and SMS marketing, and discuss the role of storytelling, especially for brands in the skincare and supplement sectors. Plus, with AI and machine learning on the rise, Tobi gives us a glimpse into the future of retention marketing. Whether you're a brand just starting out or an established name looking to up your game, this episode promises a wealth of knowledge.

For more insights from Tobi, check out his website: https://www.everboost.co.uk/

Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. Do your due diligence.

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