'[Writing] is a craft. It's no different to knitting or painting by numbers or whatever, you just have to learn the craft. It might take practice and it might take learning a few rules, but, you know, they're not that scary.' For Robert Kelsey, writing is an essential business skill in the knowledge economy. And he won't accept excuses. In this conversation he shares his fear-free approach to effective business communication, and his tips for getting started and keeping going.
We also talk about the new landscape of publishing, and the extraordinary resilience of the printed book.
Energising and insightful listening.
