From The Vault: How to Decide Which Content Should Be Free vs Paid

Membership websites come in all shapes and sizes; but the type we primarily deal with here on The Membership Guys consist primarily of content and community.

Given that content marketing is, without doubt, one of the best ways to promote your membership site; then it can be a real challenge trying to figure out which content should be free - via blogs, podcasts and the like - and which content should comprise your paid membership.

In this episode of The Membership Guys Podcast, I tackle this subject and look at some of the things to consider when deciding whether your content should be free or paid...

Episode Summary

• The truth behind the notion that membership site owners are selling content (spoiler: that's NOT what you're selling!)
• Some of the obvious differences between free and paid content
• 5 questions to ask yourself to help determine whether a piece of content should be free or should be paid
• Why membership owners often overlook the importance of c________e (listen in to fill the blank!)