How do you create the best member experience?
That’s a big question to tackle, but we’re taking a swing at it in this episode of The Membership Geeks podcast.
You’ll hear why the first four weeks are the most vital in the membership journey as far as setting the tone for the member experience is concerned. There’s also a five-phase approach and a comprehensive list of things to do within and after the first four weeks of a member’s journey.
Armed with this information, you’ll get your members settled and engaged right off the bat.
Essential Learning Points:
- The importance of linking your deliverables to tangible results
- Why you should draw out a roadmap for your member’s journey
- The bare minimum approach to enriching membership experience vs. the comprehensive approach
- How pattern interrupts brighten up the membership experience
Important Links & Mentions:
Key Quotes:
“Gamification is a big thing that goes a long way to keep your members motivated because while it may seem like such a little thing, everybody likes to be recognized and rewarded for their progress.”
“When it comes to providing a great member experience, don't overdo it. This isn't about doing it all because that's just going to overwhelm your members. Instead, pick the elements that will best help your members maximize your membership site to the fullest.”
“A good member experience will not only create loyal and engaged members, but it will also turn those members into advocates. And happy members are your absolute best marketing asset."
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Membership Geeks Podcast with Mike Morrison