The Diary Of A CEO with Steven Bartlett

Molly Mae: How She Became Creative Director Of PLT At 22

Dec 13, 2021
In a captivating conversation, Molly Mae, a British social media influencer and the creative director of PrettyLittleThing, shares insights from her whirlwind rise to fame post-Love Island. She opens up about the challenges of sudden stardom, navigating authenticity in the influencer world, and her transition from reality TV to a respected fashion career. Molly also reflects on personal growth, the impact of societal pressures on mental health, and her ambitious goals for the future, truly embodying the spirit of a young creative force.
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ADVICE

Brand Deal Selection

  • Be strict with brand deals, only accepting those aligning with your values.
  • This builds audience trust, which translates to long-term success.
ANECDOTE

£2 Million Deal Declined

  • Molly-Mae declined a £2 million brand deal that didn't align with her values.
  • She believes prioritizing authenticity over short-term gains yields better long-term results.
INSIGHT

Beyond Love Island

  • Love Island provided a platform, but Molly-Mae's success stems from her drive.
  • She emphasizes her work ethic and ambition as key factors.
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