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The Mindvalley Podcast
The ASK Method to Get Leads for Your Business or Service - Ryan Levesque
Jun 2, 2021
Ryan Levesque, Inc. 500 CEO of The ASK Method® Company, talks about the power of quiz funnels for lead generation and increasing conversion rates. He discusses different types of quizzes and provides examples of successful businesses using them. He also shares tips for converting leads into paying customers and driving traffic to quizzes through various online and offline platforms. Don't miss his insights on starting a business and taking the first step.
44:35
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Quick takeaways
- Quiz funnels are a powerful way to attract leads and convert them into paying customers, offering cheap leads, high conversion rates, and fast results.
- Quiz funnels provide valuable insights and recommendations to potential customers, addressing specific pain points and guiding people towards the right solutions, ultimately enhancing the overall customer journey and boosting sales.
Deep dives
Overview of Quiz Funnels
Quiz funnels are a powerful way to attract leads and convert them into paying customers. By using a series of questions, you can diagnose a person's situation and prescribe the best next step for them. Quiz funnels offer cheap leads, high conversion rates, and fast results. There are three types of quiz funnels: type quizzes, killer quizzes, and score quizzes. Each type serves a different purpose based on categorizing people, identifying mistakes, or assessing success. The biggest mistakes to avoid when creating a quiz funnel are having the wrong hook, asking the wrong questions, and offering the wrong product or service. Utilizing the right technology, such as Bucket.io, is crucial for success. Driving traffic to a quiz can be done through various channels, including Facebook, Google, YouTube, LinkedIn, Instagram, and even offline advertising. It's important to remember that your first quiz may not be your last, so experimentation is encouraged.
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