The Power of Educational Marketing for Consultants with Jodi Daniels: Podcast #317
Jan 1, 2024
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Jodi Daniels, Founder and CEO of Red Clover Advisors, shares insights about the power of educational marketing for consultants. Topics include using connections to win new business, creating clear and unique content, prioritizing workload for consistent growth, building a business instead of a job, onboarding new employees successfully, making client engagement simple, and outsourcing strategies.
Educational marketing can help consultants attract ideal clients by creating clear and unique content.
Building trust and establishing relationships with customers are crucial for prioritizing data privacy in businesses.
Deep dives
How to Make Privacy Compliance Simple and Relevant for Businesses
Jody Daniels, the founder and CEO of Red Clover Advisors, a data privacy consulting firm, shares insights on how to make privacy compliance simple and relevant for businesses. She emphasizes the importance of making the process easy to understand for clients, simplifying complex privacy laws and regulations into clear language. Jody highlights the need to connect privacy compliance to the larger goals of the business and focuses on the business case to make it more appealing and relatable. She also shares the importance of building trust and establishing relationships with customers to prioritize data privacy. Through her experiences, Jody learned the value of having specialists involved in the process and the significance of identifying the specific skills needed in new hires.
Content Marketing and Thought Leadership for Consultants
Jody Daniels discusses the power of content marketing and thought leadership in growing a consulting business. She shares her strategies of creating blogs, webinars, and podcast episodes to establish her brand, educate her audience, and build credibility in the data privacy field. Jody emphasizes the importance of making complex topics simple and relatable for clients by using clear language and putting the content in the context of their business goals. She also highlights the value of networking, speaking engagements, and collaborating with referral partners to expand one's reach and attract potential clients. Through her experiences, Jody has learned the significance of investing time and effort into business development and the positive impact it can have on business growth.
Lessons in Hiring and Building a Successful Team
Jody Daniels shares her insights and lessons learned in hiring and building a successful team. She advises being clear on the specific skills and qualities needed in new hires and involving multiple team members in the interview process to gain different perspectives. Jody emphasizes the importance of assessing both technical expertise and soft skills to ensure a good fit within the company culture. She also highlights the value of learning from bad hires and refining the hiring process based on those experiences. Jody encourages entrepreneurs to delegate tasks outside their expertise and invest in specialists who can contribute to the growth and success of the business.
Navigating Challenges and Embracing Growth Opportunities
Jody Daniels discusses how she navigates challenges and embraces growth opportunities in her consulting business. She shares the importance of maintaining a positive mindset and not letting setbacks define her or hold her back. Jody emphasizes the value of learning from mistakes and using them as opportunities for growth and improvement. She advises consultants to focus on their strengths and what they do best, while also being open to feedback and continuously evolving. Jody's approach of investing in herself, building a strong team, and staying adaptable has allowed her consulting business to thrive through uncertain times and position her company as a leader in the data privacy field.
Red Clover Advisors is a data privacy consulting firm that helps companies comply with the alphabet soup of privacy loss. Today, joining Michael Zipursky is its Founder and CEO, Jodi Daniels, to share her insights about the power of educational marketing for consultants. She takes us into what’s working in today’s company regarding marketing perspective and what she learned from her approach to selling that’s not sexy. Let’s dive into Jodi’s story and insights together. Tune in to this episode and discover the power of educational marketing today.
In this episode with Jodi, you’ll learn how to:
Use your connections to win new business.
Create clear and unique content to attract your ideal clients.
Prioritize your workload to ensure consistent growth within your company.
Ensure you build a business, not a job.
Build out your processes to onboard new employees successfully.
Make your engagement simple for your clients.
Outsource successfully using Jodi’s unique strategy.
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