The Creative Penn Podcast For Writers

Author Mindset, Writing And Marketing Non-Fiction With Ariel Curry

Oct 7, 2024
Ariel Curry, a writer, editor, and book coach, shares her insights on the ‘hungry author’ mindset essential for nonfiction success. She emphasizes the importance of understanding your audience and creating a robust book map. Ariel discusses overcoming imposter syndrome and leveraging AI for marketing and cover design. Discover practical strategies for pitching your work and building a strong author platform beyond social media. Dive into the complexities of nonfiction and learn how to navigate these challenges with a resilient mindset.
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ADVICE

Target Audience

  • Identify your target audience, not just everyone who could read your book.
  • Focus on who would most enjoy or benefit from your book, your "Goldilocks audience."
INSIGHT

Goldilocks Audience

  • An audience that's too broad won't connect deeply with anyone.
  • An audience that's too niche limits your potential reach; find the "Goldilocks audience."
ADVICE

Book Map

  • Create a book map, a visual representation of your book's content, starting with the transformation you want to create.
  • Outline key steps/chapters and the core argument within each, supporting them with evidence.
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