The Product Experience How to balance safety and speed in healthcare products - Brigitte West (Director of Product, DrDoctor)
Jul 16, 2025
Brigitte West, Director of Product at Dr.Doctor, leads product management in the health tech sector and advises startups. She dives into the complexities of developing healthcare technology, from navigating regulatory hurdles to clinching clinician integration. The discussion emphasizes balancing safety with speed in product development and highlights the importance of patient feedback. Brigitte also explores the role of AI in improving healthcare delivery while ensuring ethical considerations are at the forefront.
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Healthcare Complexity Demands Simplification
- Healthcare complexity spans regulation, messy data, slow buyers, and long buying cycles, requiring product managers to simplify.
- Understanding healthcare funding, stakeholders, and policy influence is vital to achieve product-market fit and viable business models.
At-Home Blood Testing Challenge
- Brigitte shared challenges with an at-home blood testing product that had strong early interest but struggled with costs and recurring user behavior.
- Operational expenses and lack of willingness to pay out-of-pocket hindered scaling despite customer enthusiasm.
Test In Real Clinical Contexts
- Use observational and time-motion studies to test health tech products in real clinical environments.
- Combine qualitative screen recordings and user interviews across multiple stakeholders for rich insights.