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The Think Media Podcast
319: Speaking Coach Reveals How to Generate Sales with Video
May 28, 2024
Guest Colin Boyd shares tips on generating sales with video by creating a 'conversion story' to connect with audiences. He discusses starting strong in videos, persuasion tactics with genuine intentions, crafting powerful concepts, and balancing vulnerability and invincibility in charisma.
58:43
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Quick takeaways
- Charisma is a blend of confidence and vulnerability, combining proven results with relatability.
- Storytelling, particularly conversion stories, is crucial for connecting with the audience authentically.
Deep dives
Balancing Invincibility and Vulnerability for Charisma
To be more charismatic, it's crucial to strike a balance between presenting an invincible, confident side that exudes proven results and a vulnerable, human side that showcases challenges and relatability. Charisma stems from answering two key questions: 'Are you like me?' and 'Can you lead me?' Credibility and humility are essential components to fostering charisma, as they create a connection based on similarities and aspiration towards demonstrated success.
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