The Think Media Podcast 319: Speaking Coach Reveals How to Generate Sales with Video
May 28, 2024
Guest Colin Boyd shares tips on generating sales with video by creating a 'conversion story' to connect with audiences. He discusses starting strong in videos, persuasion tactics with genuine intentions, crafting powerful concepts, and balancing vulnerability and invincibility in charisma.
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Start Videos With High Energy
- Bring amplified energy to the first five seconds of your video to engage your audience.
- Video presentations reduce energy naturally, so start at a high energy level to compensate.
Breakthrough From Speaking Opportunity
- Colin Boyd struggled initially in corporate jobs and coaching but found success after speaking at an unpopular event.
- His breakthrough came when 125 out of 137 attendees followed up to take his offer, launching his speaking career.
True Persuasion Awakens Desire
- Persuasion should awaken an audience's dormant desire aligned with their needs.
- Effective persuasion feels like influence, not pushy manipulation.