NBCU’s One Platform - A full rundown with Krishan Bhatia

NBCUniversal’s One Platform is a stack of audience-building, planning, and measurement tools that help advertisers run campaigns on the media giant’s properties. President Krishan Bhatia describes how it works.

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The full version of this episode is available at https://www.marketecture.tv/programs/nbcu-oneplatform-krishan-bhatia .

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