Janelle Estes - How to Walk the Customer-Centered Talk

Janelle Estes shares the importance of executive leadership staying connected to customers, and what the best design leaders are doing to successfully scale design research.

Highlights include:

⭐ What do UX researchers need to let go of?
⭐ How can researchers navigate pushback against qualitative research?
⭐ What are the best companies doing to run UX research at scale?
⭐ How important is it for senior management to come face-to-face with customers?
⭐ What are the dangers of unmoderated research?

======

Who is Janelle Estes?

Janelle is the Chief Insights Officer at UserTesting, the human insights platform that helps companies to see the world through their customers’ eyes.

At UserTesting, Janelle is the voice of the industry and has significant influence on the product's strategy, key customer relationships, and the definition and delivery of the businesses services. 

Before joining UserTesting in 2014, Janelle was a Senior User Experience Consultant at the famous UX consulting company, Nielsen Norman Group. There, Janelle designed and ran hundreds of qualitative and quantitative studies.

The proud co-author of the book “User Tested” where, alongside Andy MacMillan (UserTesting’s CEO), Janelle shares the stories of how the world’s best companies are using human insight to create great experiences.

======

Find Janelle here:

LinkedIn: https://www.linkedin.com/in/janelleestes/
Twitter: https://twitter.com/janelle_estes
Website: https://www.janelleestes.com/

Janelle’s book:

User Tested: How the World's Top Companies Use Human Insight to Create Great Experiences:
https://amzn.to/3IxUm1d

User Testing:

Website: https://www.usertesting.com/
Podcast: https://www.usertesting.com/resources/podcasts

======

Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen).

Follow us on our other social channels for more great Brave UX content!

YouTube: https://www.youtube.com/TheSpaceInBetween/
LinkedIn: https://www.linkedin.com/company/the-space-in-between/ 
Instagram: https://www.instagram.com/thespaceinbetw__n/ 

======

Hosted by Brendan Jarvis:

LinkedIn: https://www.linkedin.com/in/brendanjarvis/
Website: https://thespaceinbetween.co.nz/
Twitter: https://twitter.com/brendanjarvis/