A Product Market Fit Show | Startup Podcast for Founders 1 year in he had just 3 customers—today he’s at $100M ARR. | Forrest Zeisler, Co-Founder of Jobber | Forrest Zeisler, Co-Founder of Jobber
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May 5, 2025 Forrest Zeisler, Co-founder of Jobber, shares his inspiring journey from receiving six months of rejections to achieving an impressive $100M ARR. He discusses the emotional rollercoaster of landing their first customer, navigating investor skepticism, and the importance of incremental improvements over quick wins. Forrest emphasizes how the right investors can shape a startup's destiny and why chasing ‘silver bullets’ rarely works in the pursuit of product-market fit. His candid storytelling offers invaluable lessons for aspiring entrepreneurs.
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Founders’ Humble Beginnings
- Forrest and Sam started as freelance developers meeting in an Edmonton cafe, discovering shared problems among home service businesses.
- They began building a configurable product prototype to replace inefficient manual systems like filing cabinets.
Six Months of Rejection
- For six months, every few days Forrest and Sam demoed their product and consistently heard no from small business owners.
- The no's centered on skepticism about their solution fitting business needs, not lack of problem.
Be Disciplined With Customer Feedback
- Say yes to features that align with your vision and market needs; say no to unique demands that distract.
- Avoid chasing every custom feature to keep the product scalable and relevant for the majority.