Scaling Up Business with Bill Gallagher 041: Tom Schwab - Talk to Your Ideal Customers for Free
Tom Schwab is a digital marketer who helps entrepreneurs harness the power of the Internet, through the use of podcasting and more! Today, Tom discusses how you can get front and center with your ideal customers, for free.
Tom’s business is digital, which allows him to explore different cities one week out of the month. The great thing about today’s technology is that no matter where you are in the world right now, as long as you have the internet, you can achieve remarkable things.
So, what does it take to be a great podcast guest? You don’t need a fancy mic to speak to a podcast host. Your phone or even an earbud mic can work perfectly well when you’re conducting your interview. Tom himself has done over 400 podcast interviews from a variety of different places like hotel rooms and even at the beach!
Most of us have a great product or service, but the only problem we have seems to be we’re just too obscure in a noisy world. More and more, customers are starting to filter what they want to hear and what they don’t. So, it’s better to get in on the conversations that are already happening, right from the start.
Tom has six steps to help his clients get placed right in front of their ideal customers, through podcasting. Podcasts are just the perfect resource for any person to leverage, because there’s no better way than talking directly into the ears of your target customer.
Want to know what those six steps are? Then you’ll have to tune into this week’s show for more information!
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