The Economics of Everyday Things 108. Matchmakers
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Sep 29, 2025 Maria Avgetidis, CEO of Agape Match and a fourth-generation matchmaker, dives into the world of human matchmaking. She shares insights from her family's legacy and the evolution of dating in the digital age. The booming demand for personalized matchmaking services is explored, along with the diverse client profiles seeking them. Maria delves into her unique discovery process, the challenges of modern love, and even shares a surprising success story of an unconventional match. Her expertise sheds light on navigating the complexities of contemporary romance.
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Matchmaking Runs In Her Family
- Maria Avgetidis traces her matchmaking roots to a family tradition where matchmakers were community fixtures who knew everyone's business.
- Her grandmother's open-door role inspired Maria to turn that community matchmaking skill into a professional career.
Digital Dating Reduces Social Practice
- Digital dating changed how people learn to socialize and reduced opportunities for analog practice.
- Avgetidis argues many younger daters lack real-world familiarity that helps form deeper connections.
Treat Apps As Meetup Tools
- Stop using dating apps passively and treat them as 'meetup apps' to improve outcomes.
- Actively look for people in real life instead of swiping while watching TV to increase success.
