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HBR On Strategy

How Eastern Bank Shifted Its Strategy to Compete with Online Lenders

Aug 23, 2023
20:16
Snipd AI
Learn how Eastern Bank partnered with a FinTech entrepreneur to develop an online lending platform. Explore the challenges of testing new ideas and the impact of FinTech on small business lending. Discover how traditional banks compete with online lenders and the future of small business banking.
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Quick takeaways

  • Embracing innovation and disrupting your own business can put you ahead of the competition in the banking industry.
  • The symbiotic relationship between traditional banks and FinTech companies is leading to the development of specialized online small business banks.

Deep dives

Eastern Bank's CEO embraces innovation and disruption

The CEO of Eastern Bank, Bob Rivers, recognizes the need for innovation in the banking industry and decides to disrupt his own bank before external forces do it. He forms Eastern Labs, a team dedicated to innovation, and brings in Dan O'Malley, a charismatic FinTech CEO, to lead the efforts. Together, they develop an automated online lending product that revolutionizes the loan approval process. Eastern Bank's willingness to embrace innovation and disrupt themselves puts them ahead of the competition.

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