GTM AI Podcast with Coach K and Jonathan Moss #12 GTM AI Podcast: From Rookie to Rockstar, How AI is transforming Sales with Michael Ocean of Sellmethispen.ai
Apr 29, 2024
Michael Ocean, CEO of sellmethispen.ai, shares insights on AI in sales: solving urgent problems, educating oneself before adoption, and targeting underserved industries. He highlights a success story where AI slashed sales onboarding time, boosting performance. Michael emphasizes the importance of understanding AI capabilities for sales professionals and leveraging AI tools for sales success.
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From Musician To Sales Founder
- Michael Ocean left music and stumbled into sales, learning on his own due to lack of coaching.
- That experience inspired him to build SellMeThisPen.ai to fix onboarding and training gaps for reps.
Design Around The Rep's Workflow
- Michael designed the product around the salesperson's workflow: before, during, and after calls.
- Framing AI as an in-call co-pilot prevents reps from changing their workflow to fit new tools.
All-In-One Coaching Beats Tool Fragmentation
- Michael built an all-in-one coaching loop to reduce tool friction and reinforce learning continuously.
- Real-time assistance on calls replaces the impossible idea of having a human coach on every call.