Entrepreneur Conundrum Moving Your Brand Out of the Friend Zone with Doug Zarkin
Today on Entrepreneur Conundrum, Virginia sits down with Doug Zarkin, brand leader, keynote speaker, and author of Moving Your Brand Out of the Friend Zone. Doug brings a wealth of experience from shaping powerhouse brands like Avon, Victoria’s Secret PINK, and Pearle Vision.
He shares:
- His journey from agency life to leading global consumer brands
- Why entrepreneurs should adopt a “think human” philosophy in marketing
- How to balance short-term revenue goals with long-term customer relationships
- The real purpose of marketing (and how to avoid alienating your audience)
- His best advice for overcoming roadblocks and moving forward
📘 Grab Doug’s book Moving Your Brand Out of the Friend Zone on Amazon.
🌐 Learn more at dougzarkin.com.
🔗 Connect with Doug on LinkedIn and follow @dougzarkin.
Key Questions
(01:34) How did you get to where you are today?
(02:39) Who would you say is your ideal client today?
(03:44) How do you get in front of those?
(04:24) You do posting on social media and stuff like that?
(04:45) You had talked about thinking human. What does that mean to you?
(06:13) What are some big goals that you have in the next year or two?
(06:43) Do you do trainings or stuff like that to get better?
(07:39) What do you feel is your number one roadblock?
(08:10) To you, what is the purpose of marketing?
(09:13) How do we move into those deeper relationships?
(09:59) What's the advice you have ever received?
(10:22) What's the best advice you've ever given?
(10:35) Is there anything that we haven't talked about that you would like to?
(11:30) Where can we learn more about you and what you do?
Doug Zarkin
@dougzarkin
Linkedin.com/in/dougzarkin
Virginia Purnell
Funnel & Visibility Specialist
Distinct Digital Marketing
(833) 762-5336
virginia@distinctdigitalmarketing.com