Entrepreneurs on Fire How Avi Lasarow Pivoted the Business to $100 Million During a Pandemic: An EOFire Classic from 2021
Apr 11, 2025
Avi Lasarow, a health entrepreneur, successfully pivoted his business to achieve $100 million revenue during the pandemic, helping Britain get back to normal. He discusses his journey from founding DNA Fit to leading Prenetics, emphasizing adaptability and teamwork. Lasarow shares insights on seizing opportunities and the importance of positive community impact. He also highlights the balance between business growth and nurturing relationships, reminding entrepreneurs to stay connected amidst challenges.
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Keep Entrepreneurial Spirit Alive
- Success requires maintaining entrepreneurial agility even as your company grows large and structured.
- Instinct and drive must coexist with management processes for effective scaling.
From Personal Challenge to DNA Innovation
- Avi started in DNA testing after a personal experience with paternity testing exposed poor service.
- He innovated in hair drug and alcohol testing, then advanced to genetic testing for nutrition and exercise.
Pandemic Accelerates Healthcare Decentralization
- The pandemic increased consumer familiarity with self-testing, accelerating decentralization of healthcare.
- Bringing laboratory testing into the home is now more feasible and demanded than ever.