Entrepreneurs on Fire
How Avi Lasarow Pivoted the Business to $100 Million During a Pandemic: An EOFire Classic from 2021
Apr 11, 2025
Avi Lasarow, a health entrepreneur, successfully pivoted his business to achieve $100 million revenue during the pandemic, helping Britain get back to normal. He discusses his journey from founding DNA Fit to leading Prenetics, emphasizing adaptability and teamwork. Lasarow shares insights on seizing opportunities and the importance of positive community impact. He also highlights the balance between business growth and nurturing relationships, reminding entrepreneurs to stay connected amidst challenges.
22:13
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Quick takeaways
- Avi Lasarow highlights the necessity of balancing effective management structures with entrepreneurial agility to foster both growth and innovation.
- Through strategic pivoting during the pandemic, Prenetics leveraged their DNA testing expertise to become a leader in health testing and expand their market presence.
Deep dives
Navigating Business Growth and Management Structures
Avi Lazaro emphasizes the importance of implementing effective management structures as a business scales. As companies grow, introducing governance and oversight ensures better operational flow, but it can also slow down the entrepreneurial agility that drives innovation. He acknowledges the inherent tension between maintaining speed and managing risk, suggesting that while processes are essential, they should not stifle the instinctive decision-making that characterizes successful entrepreneurship. This duality requires a careful balance to foster both growth and collaboration within the team.
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