'Strategy is effectively the map which takes you to your destination... tactics are the vehicles you're going to use to get there.'
Jenna Tiffany has worked with many businesses who mistook tactics for strategy. She decided the best way to help them - and many others - was to write a book. Because books, as her foreword writer Dan Barker points out, 'can literally perform magic', providing all the value of the most expensive course on earth, in a fraction of the time, at a fraction of the cost.
In this fascinating conversation, we discuss not only marketing strategy, but the way in which that strategic approach is so essential for writing a business book.
The Extraordinary Business Book Club