Rory Vaden | How To Actually Be Known Instead of Remaining A Best Kept Secret
Jun 17, 2024
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Rory Vaden, a personal growth expert, shares insights on being known and making an impact. Topics include finding your core offering, building influence, embracing purpose, serving others, and leveraging uniqueness for success.
Focused expertise is key to success, emulate one area consistently.
Quality followers are vital for monetization, not just high numbers.
Personal branding reflects reputation and purpose digitally, not just logos.
Authenticity and clarity attract audience, avoid replicating strategies blindly.
Trust is built through visibility, education, and sharing personal narratives.
Deep dives
Breaking Through the Wall: One Targeted Focus
The concept of breaking through the wall illustrates the importance of targeted focus. Instead of trying to emulate successful figures across various topics, platforms, and audiences, the key is to consistently hit the same spot on the wall, representing one specific area of expertise. Examples like Dave Ramsey starting with money or Amazon with books emphasize the power of dedicating to one core problem, audience, solution, and revenue stream.
Niche over Numbers: Quality Beats Quantity
Quality of followers over quantity is crucial in monetization. Having a high number of followers doesn't guarantee financial success. The real magic lies in being able to make significant income from a smaller, engaged following. Being 'Twitter rich and dollar broke' signifies the misconception of focusing solely on high follower counts rather than effective monetization strategies.
Finding Purpose in Uniqueness: Personal Branding
Personal branding is described as the digitization of reputation, emphasizing that it is not just about logos and followers but about reflecting one's reputation digitally. Understanding the uniqueness and purpose that drive one's reputation is key to effective personal branding. The reputation digitization concept underscores the importance of aligning one's digital presence with their genuine reputation and purpose.
Navigating Influence: Serving with Clarity and Authenticity
A successful personal brand aligns with deep -rooted uniqueness and purpose, avoiding the temptation to replicate strategies based solely on follower numbers. The journey to influence involves serving a specific audience with clarity, staying authentic to one's core values and purpose. Building a strong brand entails dedicating to a singular problem, audience, solution, and revenue stream, steering away from being overwhelmed by multifaceted approaches.
Strategic Monetization: Focusing on Impactful Revenue Streams
For successful monetization, emphasis should be placed on the revenue impact from a smaller, engaged audience rather than high follower counts. The concept of 'being Twitter rich and dollar broke' highlights the disconnect between superficial metrics like follower numbers and actual financial success. Strengthening revenue streams through quality engagement and targeted focus can lead to impactful monetization strategies.
Understanding the Core of Personal Branding
Personal branding goes beyond mere logos and fonts. It is the digital manifestation of one's reputation, emphasizing trust and what one is known for. It is more about dedication to one's purpose and expertise than trivial elements like email marketing tools or website hosts.
Focusing on Deep Impact and Uniqueness
Impacting lives deeply and authentically is more significant than broad reach. Serving the current audience profoundly is the key to quick financial success. Finding and exploiting one's uniqueness in the service of others leads to long-lasting and meaningful impact.
Building Trust through Visibility and Depth
Trust is cultivated through visibility, education, and intimate details about oneself. By letting people see, learn, and know you, a deep connection and trust can be established, leading to genuine relationships and impactful interactions.
Empowering Personal Narratives and Finding Purpose
Bringing forth personal narratives and experiences helps individuals stand out and connect with others authentically. Embracing one's calling, story, and unique qualities allows for a deeper sense of purpose, impact, and fulfillment in personal branding endeavors.
In this episode I'm giving you the recipe for being known. Notice the word recipe. It's actually a term we need to use more in this personal growth space. Everyone is promoting to you that they have the answer for you. The secret. The perfectly baked cake to give you all you want. It doesn't exist. The best you can get is a recipe so you can bake your own cake. So here we have a profound recipe for being known. You have something great to offer. If you are unclear on what it is, or even if you think you know, you want to hear this show and gain some core clarity. But even if you do know what your key offering to the world is, you can die alone with it, without anyone, or many people, ever knowing or experiencing you. It happens all the time. My guest is Rory Vaden and he's literally a master at helping people hone in on their core offering, and effectively get the word out to the world. He's done so well at this that even incredibly established people hire him, like Ed Mylett, Lewis Howes, and Tom & Lisa Bilyeu. Rory is the world’s leading expert on the psychology of influence – which he defines as moving ourselves and others to take action. Rory is a New York Times bestselling author, Hall of Fame Speaker, and 8-Figure Entrepreneur, Rory has become a trusted voice by both the media and consumers alike. Rory works with what he calls, mission driven messengers. People not just trying to be massively influential, but who are literally striving to help and serve humanity. Just some of what we covered in this conversation, "Don't start with why, start with who. Who you want to help." "Our purpose is not what we do, but who we serve." "You are most powerfully positioned to serve the person you once were." He describes how we look to model people who are successful in our given field, and how we emulate what they are doing now and miss doing what they did to get them to where they are now. Which is doing one, specific thing, over and over and over. Rory teaches us to "Get consumed with the person you're supposed to help, not with your peers who are more successful." And a revelation he offered in regards to this is, "There is no fear when you’re thinking about helping someone, only when you are thinking about yourself." Friends, this episode is literally a master class in finding your core offering and effectively bringing it to the marketplace. If you want to influence others, this is the show for you. And if you want to go further, you can talk with Rory's team for free. Go to freebandcall.com/drive. Of course they want your business, but to get it they will do what they teach, and provide great value for free. You can take it and run if you want. They're fine with that, cause they know you'll tell other people. This is the type of strategy they teach. If nothing else, go get a free call with them just to see how they do it, and use what you learn for yourself. freebrandcall.com/drive
Got a comment or question about an episode? Want to ask a question about your drive? Email me. I don’t want to just talk to you here, I want to talk with you. kmiller@kevinmiller.co
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