Welcome to episode one of The Six Sells Podcast.

In this episode we talk to Matt Stockbridge, former Growth Analytics at Mondelēz International (think Cadbury's).

Matt spent 15 years the first 15 years of his career at Taylor Nelson/ AGB / Kantar and his work included U&As, Conjoint, Pricing and Portfolio management looking after clients including Procter & Gamble, Unilever, McVities, Nestle, Johnson & Johnson, and GSK.

Ten years ago Matt moved to Cadbury, which became Kraft and is now Mondelēz International. At Mondelēz, Matt was asked to set up the analytics practice for their chocolate business in Europe and was also pivotal in the partnerships built with Google, Facebook, Twitter, Oath, and Snap.

Today Matt runs his own business, Trinity Projects, and is focussed on helping brands to make better evidence-based decisions.

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