EP 120 - The State of Product Analytics with Aakash Gupta

Nov 27, 2024

In this discussion, Aakash Gupta, Chief Product Officer at Product Growth and an expert in Product Analytics, shares his journey in product management. He explores the evolution of analytics tools from Google Analytics to modern solutions like Amplitude, emphasizing their critical role in driving growth. Aakash highlights the impact of AI on these tools and how startups can leverage them for success. He provides valuable insights into the role of Product Growth Managers and shares his predictions on the future of product analytics.

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ANECDOTE

From Competitive Coder To PM

Aakash described his start coding early thanks to his father and middle-school coding competitions.
He moved from developer/designer to full-time product manager after rebuilding a startup product and owning the roadmap.

ANECDOTE

SQL And Tableau Before Modern Tools

Aakash first saw modern product analytics at Google Cloud and later at firms using Amplitude-class tools.
Before that he used SQL+Tableau and Snowflake at ThredUP and Epic Games.

INSIGHT

No Single Report Drove His Research

Aakash found no consolidated analyst-style report for product analytics, so he interviewed 25 buyers and product VPs.
He rated vendors on Gartner-like dimensions and spoke with product leaders at top vendors.

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We have covered Product Analytics tools in the past, including Pendo, Amplitude, Mixpanel, Heap and some new comers like LogRocket, PostHog and FullStory.There are many more tools in the market, and many of the favorite ones are also improving and changing, with new improvements and functionalities that create more value to their users.

We are fortunate to have more product leaders who are interested in looking at how our tools of the trade compare, and the value to our community. Such a leader is Aakash Gupta, Chief Product Officer at Product Growth, author and podcaster of the Product Growth newsletter and podcast. In a recent LinkedIn post, Aakash published the result of his research looking into the top leading Product Analytics products (see link to the post below).We had the pleasure of chatting with Aakash about his research, and learning from him about his research, as well as about the role of Product Growth Managers.

Join Matt and Moshe as they explore with Aakash:

How he got to Product Management
His first experience with a real Product Analytics product
How he researched the industry for the post
What he discovered on the way about these products and some key differentiators
Some of the niche products in the market
How the different tools are adopting AI
How startups can utilize these tools
His prediction on who will win
The power it gives product managers, and especially Product Growth Managers
Insights into the role of Product Growth Managers

And so much more…

You can connect with Aakash at:

LinkedIn: https://www.linkedin.com/in/aagupta/
Product Growth newsletter and podcast: https://www.news.aakashg.com/
LinkedIn post “What I learned about the top Product Analytics players”: https://www.linkedin.com/posts/aagupta_based-on-3-months-of-research-25-buyer-activity-7226944089210982401-QnKw

You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:

Product for Product Podcast - linkedin.com/company/product-for-product-podcast
Matt Green - https://www.linkedin.com/in/mattgreenproduct/
Moshe Mikanovsky - linkedin.com/in/mikanovsky/

Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.

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