The Google Ads Podcast Do THIS to Influence Your Customer’s Buying Decision
In this episode, you'll discover two critical things you need to be able to write a powerful copy that influences your prospect's buying decision.
Every time your prospects see your offer, you're always giving them a choice—your product or the competitors'.
And while you can't directly control the decisions they make, you can influence the way they perceive your offer and increase the likelihood of making the sale.
Listen to this episode as our Marketing Director, Bryan Caranto, helps you identify your product’s features and showcase the real benefit behind every feature, so you can influence your prospect’s buying decision…and make more sales.
Download the free worksheet here: https://sol8.com/download-quick-and-e...
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0:00 Do THIS to Influence Your Customer’s Buying Decision
3:19 Don’t mistake features for benefits
5:29 What are product/service benefits?
6:30 Common benefit
7:04 Personal benefit
8:16 Meta benefit
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