The podcast discusses the recent expansion of the BRICS alliance and its implications. It explores the rise of child social media influencers and the challenges they face. It also reflects on inequality and sanitation in India, highlighting the work of Bindeshwar Pathak.
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Quick takeaways
BRICS alliance expands to include six new countries in response to changing geopolitical trends.
Rise of child social media influencers raises regulatory concerns over privacy and child exploitation.
Deep dives
BRICS expands, signaling shifting geopolitics
The BRICS summit in Johannesburg announced the addition of six new countries to the alliance: Argentina, Egypt, Ethiopia, Iran, Saudi Arabia, and the United Arab Emirates. The expansion reflects the emerging powers' growing assertiveness on the global stage and China's increasing efforts to court these powers. While the BRICS block was initially seen as a platform for developing countries, its relevance had waned over the years. However, with China's rise and the desire of middle powers to play a greater role in global affairs, the expansion is a response to changing geopolitical trends.
The rise of kid-fluencers and the business of child social media influencers
The advent of YouTube Kids in 2015 led to a boom in child-created content on social media, giving rise to a new generation of child social media influencers or kid-fluencers. These young influencers, who create videos featuring activities such as unboxing toys, dancing, and tutorials, have become immensely popular, amassing millions of subscribers and generating substantial revenue through ads and brand partnerships. However, regulatory concerns surrounding privacy, advertising, and child exploitation have emerged, potentially posing threats to the industry's growth.
Bindishwar Patak's mission to improve sanitation in India
Bindishwar Patak, known as the Toilet Man of India, dedicated his life to improving sanitation conditions in the country. Growing up witnessing the mistreatment of "untouchables" and the absence of proper toilets in his own Brahmin household, Patak developed a simple, effective design for toilets that could be easily implemented and maintained. After facing initial resistance, his invention gained traction, leading to the construction of millions of household toilets and the liberation of thousands of women from scavenging work. Patak's work received strong support from Prime Minister Narendra Modi, and he remained determined to achieve his dream of a clean and inclusive India.
The alliance was always based more on common fortunes than common interests. We ask what to make of the six new members, and whether the bloc’s motley nature undermines its purpose. Regulation has struggled in an era when children can become “influencers”, but it is starting to catch up (9:36). And remembering Bindeshwar Pathak, who realised India’s future depended on toilets (16:28).
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