The Rise of Kidfluencers

This chapter delves into the emergence of child social media influencers, spotlighting the success of Ryan Toys Review and the impact of YouTube Kids on children's entertainment. It discusses the lucrative nature of 'kidfluencers,' their collaborations with brands, and the challenges of regulation to protect these young creators. Additionally, it addresses the evolution of content as these influencers mature, alongside concerns regarding exploitation and privacy.