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The Creative Penn Podcast For Writers
Subscriptions And The Creator Economy With Michael Evans
Nov 27, 2023
01:10:38
Snipd AI
Michael Evans, industry expert in the creator economy and author business, discusses how subscriptions can expand your author business, tips on encouraging readers to buy direct, and the positive future for authors in the creator economy. He shares insights on leveraging subscriptions for authors, including different models and strategies for success. Learn about Ream, a platform for creating paid memberships, and valuable resources for authors interested in subscriptions.
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Quick takeaways
- Authors can diversify revenue streams and control customer data by selling direct through subscriptions.
- Limited-time offers and exclusive content can incentivize readers to join subscription-based models and buy directly from authors.
Deep dives
Shifting Mindset for Direct Sales
To sell direct, authors should not abandon retailers but consider the benefits of diversifying revenue streams and controlling customer data. The mindset shift is to understand that not all readers want the same experience and that a smaller portion of the audience may be willing to pay more for exclusive content or behind-the-scenes access.
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