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As the media industry focuses on revenue diversification, more and more publishers are venturing into live events — both virtual and in-person. Not only can they be monetized in multiple ways, but a well-planned event can provide a great venue to forge a deeper connection with your most engaged audience.

But events are tricky to pull off and can be intimidating for those who haven’t hosted one before. For this episode, I pulled together a panel of people who run some of the most successful events companies in the world. They include:

Chris Ferrell, CEO of Endeavor Business Media

Bo Brustkern, co-founder of Fintech Nexus

John Allsopp, who runs one of the most influential conferences for web designers, developers, and digital creatives

Ross Douglas, founder of Autonomy Paris, a major trade show

Sarah Peck, a podcaster who launched the Wise Women’s Council

Boye Fajinmi, co-founder of The Future Party

And Randy Gage, a New York Times bestselling author

In our discussion, we talked about everything including what to charge, picking a host city, finding sponsors, and negotiating with venues.

E.l.f. Beauty's Laurie Lam on the brand's latest marketing project, a film dubbed 'Cosmetic Criminals'