Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold Ask Us ANYTHING: Love is Blind! đ Secrets to Nonprofit, Business, & Consumer Marketing! | Ep. 435
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Oct 24, 2025 Join the laughter as Jay Schwedelson answers quirky questions while diving deep into marketing insights. Discover why first-person CTAs can boost nonprofit engagement by over 20% and how keeping email copy under 75 words captures attention. Learn the surprising statistic that using real human faces increases engagement by 38%. On a lighter note, Jay declares Love Is Blind Season 9 as the ultimate reality TV thrill, sharing his thoughts on its chaotic casting. Plus, hear his take on true crime and what it reveals about society.
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Praise For Mentoring Incarcerated Youth
- Jay praises Haley's work mentoring incarcerated youth and emphasizes the importance of her mission.
- He frames nonprofit marketing advice as broadly applicable across sectors and applauds her impact.
Flip CTAs To First Person
- Use first-person CTAs like "Count me in" instead of "Donate now" to boost clicks.
- Phrase volunteer asks as personal commitments, e.g., "I want to be part of the team."
Limit Prospect Copy To 75 Words
- Keep prospect-facing paragraphs to 75 words or less to preserve click-through rates.
- Use longer copy only for existing supporters who already care about your cause.