Finding Mastery with Dr. Michael Gervais How to Lead Through Crisis—Building Trust, Courage, and Culture at Alaska Airlines | Ben Minicucci
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Jun 11, 2025 Ben Minicucci, CEO of Alaska Airlines, shares his values-first approach to leadership, highlighting the balance of care and accountability during crises. He discusses the importance of emotional transparency and meaningful relationships in fostering a positive culture. Minicucci emphasizes authenticity, encouraging vulnerability and open dialogue to enhance collaboration and navigates the complexities of safety versus profit in aviation. His insights on courageous leadership and cultural integration post-acquisition are particularly enlightening.
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Early Max Fleet Grounding
- Ben Minicucci grounded the entire Alaska Airlines Max fleet after discovering safety issues in brand new planes.
- He acted decisively before regulators, prioritizing safety over operational or financial concerns.
Immigrant Roots Shape Values
- Ben's immigrant parents worked hard with little resources, instilling values of honesty and perseverance.
- They emphasized education as the path to better opportunities, shaping his leadership roots.
See It, Own It, Change It
- Embrace vulnerability by openly acknowledging when things are not going well.
- Own the problem to empower yourself and your team to create meaningful change.
