The Google Ads Podcast
How We Doubled Revenue in Two Months by Switching From Performance Max to Standard Shopping
Carmen Lee, our Senior Client Manager, shares how we doubled a client's revenue in just two months by transitioning from Google Ads Performance Max to Standard Shopping.
By switching to Standard Shopping, not only did it double the revenue, but it also increased the Media Efficiency Ratio (MER). They also gained more control over budget allocation and overall campaign optimization. Additionally, they differentiated themselves from competitors, attracting customers with lower-priced items who ended up purchasing full-priced products as well. Listen to this episode to learn how these strategic changes led to a significant increase in revenue and return on ad spend (ROAS) within a short timeframe.
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0:00 How We Doubled Revenue in Two Months by Switching From Performance Max to Standard Shopping
2:00 Switching campaigns
4:26 Differentiating your business from competitors
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