The Russell Brunson Show Perseverance and Innovation Strategies for Business Growth with Cody Sperber
Jun 5, 2024
Real estate investor Cody Sperber hosts an insightful discussion with a successful entrepreneur about perseverance, innovation, and collecting rare books. They share strategies for personal and professional growth, discuss challenges in entrepreneurship, and explore creative marketing tactics like using a DeLorean to attract investors.
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Shift From Growth to Contribution
- Successful entrepreneurship requires a shift from personal growth to contribution.
- Serve the person you were five years ago to find your dream customer and build purpose.
Russell's Financial Crisis Story
- Russell Brunson faced a $550,000 Amex bill and payroll the next day with only $250,000 cash available.
- He managed to sell aggressively with a new offer and used email marketing to pull his business back.
Handling Devastating Downtime Honestly
- ClickFunnels had a major downtime in the UK showing founder Russell Brunson receiving death threats.
- Russell went live, owned the situation transparently, which earned community trust and kept cancellations low.