From Viral Campaigns to Global Growth: Inside e.l.f.’s Brand Engine

In this episode of The Speed of Culture, host Matt Britton sits down with Laurie Lam, Chief Brand Officer at e.l.f. Beauty, to explore how the brand leads through purpose-driven growth, cultural storytelling, and community-led innovation. Laurie shares how e.l.f. Beauty became one of the most influential names in beauty marketing by listening to its community, championing inclusivity, and building creativity under pressure. From viral campaigns to global brand expansion, this conversation captures how modern beauty brands grow by staying true to purpose and pace.

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